Strategic Analysis - Market Analysis
Course ID: 261102 0101 1168Proj
Course Dates : 02/11/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Analytics & Insight Business Decision Making Corporate Strategy Financial Analysis Strategic Management
Course Certified By: Projacs Academy & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Pay in Full Now
Introduction
Market analysis provides organisations with the insights needed to understand customers, competitors and changing market conditions. Effective market analysis supports better strategic decisions, reduces uncertainty and helps organisations identify opportunities for growth and improvement.
This programme provides participants with practical methods for analysing markets, evaluating customer needs and assessing competitive environments. Participants will learn how to collect market information, interpret trends, evaluate opportunities and translate findings into strategic actions.
Objectives
1. Apply market analysis frameworks to evaluate industry and customer environments.
2. Analyse market data to identify trends, opportunities and potential risks.
3. Develop customer and competitor insights to support strategic decisions.
4. Evaluate market opportunities using structured assessment methods.
5. Create market analysis outputs that support business planning and strategy development.
2. Analyse market data to identify trends, opportunities and potential risks.
3. Develop customer and competitor insights to support strategic decisions.
4. Evaluate market opportunities using structured assessment methods.
5. Create market analysis outputs that support business planning and strategy development.
Who Should Attend
1. Strategy Managers.
2. Market Research Managers.
3. Product Managers.
4. Business Development Managers.
5. Marketing Managers.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1
Market Analysis Fundamentals
- Understanding the role of market analysis in strategy
- Identifying key elements of market assessment
- Linking market insights with business decisions
Market Environment Analysis
- Analysing industry conditions
- Identifying external market factors
- Understanding market dynamics
Market Research Approaches
- Identifying sources of market information
- Selecting appropriate research methods
- Improving market intelligence quality
Day 2
Customer Analysis
- Understanding customer needs and behaviours
- Identifying customer segments
- Evaluating customer expectations
Market Segmentation
- Defining market segments
- Analysing segment attractiveness
- Supporting targeted strategies
Customer Value Analysis
- Understanding customer value drivers
- Identifying customer priorities
- Improving market positioning
Day 3
Competitive Market Analysis
- Assessing competitor activities
- Identifying competitive strengths and weaknesses
- Understanding market positioning
Market Trends Analysis
- Identifying emerging trends
- Evaluating market changes
- Supporting strategic forecasting
Opportunity Assessment
- Identifying market opportunities
- Evaluating growth potential
- Prioritising strategic options
Day 4
Market Data Analysis
- Collecting and analysing market information
- Interpreting market indicators
- Supporting evidence-based decisions
Strategic Market Evaluation
- Assessing market attractiveness
- Evaluating business opportunities
- Supporting strategic choices
Market Entry Analysis
- Evaluating new market opportunities
- Assessing entry requirements
- Identifying potential challenges
Day 5
Market Analysis Application
- Applying market analysis techniques to business scenarios
- Developing practical market insights
- Improving strategic decision-making
Market Intelligence Practices
- Establishing repeatable market analysis processes
- Improving market monitoring
- Supporting ongoing strategy development
Review and Action Planning
- Reviewing strategic analysis market analysis tools and frameworks
- Preparing a personal implementation or development plan
- Course review, feedback and implementation planning
